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Showing posts from January, 2014

Writing and Marketing - A Lesson in Balance

We all know that being a published author means spending a portion of your time on marketing. This is true whether you are traditionally published with a large or small house, or Indie published. But, how much time should you spend on each? How do you achieve balance?

This is a question I have been focused on a lot of late. It is something I wrestled with last year - marketing versus writing. For those of us writers to wear the hats of author in multiple genres (fiction and nonfiction), mom, wife, and another day job, finding balance is particularly important. Not just for my sanity, but to ensure a prosperous writing career.

I'll be honest about last year - I spent WAY TOO MUCH TIME on things that weren't essential to my writing career. I spent too much time goofing off online, too much time refining marketing and crunching numbers. It isn't that some of the things weren't of value - they were. But the cost in time away from creating new content was too high.

That cha…

IndieReCon is COMING!!!

I am thrilled to announce that IndieRecon is coming! If you receive the Indelibles newsletter, then you already know all about this. (*Hint* It's an awesome idea to subscribe to our newsletter!)

In four weeks, at exactly this time (12:00 p.m. EST) we will have the privilege of hanging out with Barry Eisler and JA Konrath. These two giants of indie publishing will be here, chatting with us, with YOU, for two whole hours.


So come on, get excited! And mark your calendars! Because IndieReCon 2014 is going to rock your socks off.

In the meantime, help us spread the word for maximum awesomeness! Hugs and kisses to everyone who posts our button on their site!

Elle Strauss's Sun and Moon Tour and a few giveaways

I'm thrilled to be part of Lee Strauss's latest book release, SUN AND MOON (released 1/26). If you’re a fan of the movie Inside,Llewyn Davis, ABC television’s Nashville or Colleen Hoover’s upcoming novel, "Maybe Someday", the Minstrel Series is for you!

The Minstrel Series is a collection of contemporary romance novels set in the singer/songwriter world. The books are companion novels, with shared settings and characters, but each are complete standalone stories with a HEA (happily ever after) and no cliffhangers! Katja Stoltz is a risk-taking singer-songwriter hoping to make it in the indie music scene in Dresden, Germany. Micah Sturm's a brooding uptown banker on a quest. Driven to the streets, Katja is picked up by Micah - but he doesn't want what she thinks he does. There’s an undeniable attraction between them, a gravitational pull they both struggle to resist. Katja knows she mustn’t fall in love with this handsome enigma. There’s something dark lurking…

Author Spotlight: Cheri Lasota

Time for another Author Spotlight! Today I am thrilled to be hosting Cheri Lasota. Cheri and I have recently become friends and I am so excited to be jumping into her books soon. Before I get to Cheri's take on this month's questions, here is a little more about her:

Cheri Lasota is a techno-dweeb and darn proud of it. She dabbles in video editing, ebook design, coding, gaming, gizmos, gadgets, tablets, and apps. When she's not busy wasting time on Facebook, she also has her hand in composing, filmmaking, snuggling, and ski racing. She secretly daydreams about owning two schnauzers named Tristan and Isolde, someday hearing the soundtrack to a film based on one of her books, and writing full time dressed only in her PJs.
Here are Cheri's amazing answers to this month's questions:
What are your writerly goals for 2014? I have a feeling it's going to take me at least half a year (if not more) to research and plan my upcoming scifi trilogy. It's an epic story that…

MORE THAN SHY - I Need Your Help!

As many of you know, I announced the sale of my next nonfiction book, MORE THAN SHY: A Parent's Guide to Social Anxiety, to Prufrock Press. The book will be released in early 2015, which of course means that I am knee-deep in the research phase now. 
This book is all about social anxiety, including: the biological aspects of social anxietythe behavioral and environmental factors of anxietyspecific strategies for parents and educators on the topic of social anxietypersonal stories about families dealing with social anxietyFrequently Asked Questions about social anxiety in kids
This is a great start - but I want more!
And that is where all of you come in.  
As I've done with the majority of my books, I will be holding online focus groups and surveying parents, educators, and even children about this topic and I would LOVE to involve all of you! 
If you can help in some way, please take a moment to complete the form below and let me know what you can do: Loading...
Thanks and here's …

Cover Reveal: Elana Johnson's ELEVATED (plus a little giveaway!)

I am thrilled to be part of the fabulous cover reveal for Elana Johnson's upcoming book, ELEVATED. Having had a chance to read the book, I am beyond excited that she has decided to bring this to all of you! It is an AMAZING book and I just know it is gonna sell like CRAZY.

Before I get to her cover, here is a little more about ELEVATED:

ELEVATED by Elana Johnson:

The last person seventeen-year-old Eleanor Livingston wants to see on the elevator—let alone get stuck with—is her ex-boyfriend Travis, the guy she's been avoiding for five months.

Plagued with the belief that when she speaks the truth, bad things happen, Elly hasn’t told Trav anything. Not why she broke up with him and cut off all contact. Not what happened the day her father returned from his deployment to Afghanistan. And certainly not that she misses him and still thinks about him everyday.

But with nowhere to hide and Travis so close it hurts, Elly’s worried she won’t be able to contain her secrets for long. She’s t…

Bookanista Review: SEVERED by Dax Varley

It's Thursday, and time for another Bookanista review. Today I am reviewing a great Indie book - SEVERED by Dax Varley. If you like Sleepy Hollow tales, you'll LOVE this one. But before I get into that, here is a peek at the other Bookanistas and their fav books this week:
Shari Arnold is intrigued by GOING ROGUE by Robin Benway Katy Upperman is swooning for WHEN AUDRY MET ALICE by Bookanista Rebecca BehrensJessica Love is dishing love for UNTOLD by Sarah Rees BrennanChristine Fonseca is shivering over SEVERED by Dax VarleyKimberly Sabatini is fangirling for RELEASED by SJ Pajonas On to my review -

About SEVERED by Dax Varley:
Katrina’s still haunted by her encounter with the Headless Horseman - the night he beckoned to her. Now he has risen again, slashing heads and terrorizing the quiet countryside.
Her only joy during this dismal darkness comes when Ichabod Crane, a gorgeous young man from Connecticut, moves to Sleepy Hollow and their attraction turns to romance.
When the Horsem…

Author Spotlight: Kimberly Miller

Time for another Author Spotlight! Today I am thrilled to again bring Kimberly Miller and her epic novel, TRIANGLES. Before I get to the fab Jan questions Kimberly kindly answered, here is a little more about her:

Kimberly Miller received Bachelor's degrees from Georgian Court University and Rutgers University and a Master's degree from The University of Medicine and Dentistry of New Jersey. She is an avid reader and particularly enjoys true crime and young adult novels. She grew up in New Jersey and currently resides in Monmouth County with her husband and three cats. When she’s not writing, she loves to travel to sunny islands where she snorkels by day and stargazes by night. She always takes her Nook with her. 

Author links: Twitter: @KimberlyAnnNJ Facebook: Kimberly Ann Miller Blog: Goodreads:
As I mentioned, Kimberly took the time to …

Lessons from Olympic Athletes

I love watching the Olympics! it all. I find the athletes very inspirational; their stories of triumph, near disaster, and resiliency carry messages that extend far beyond sports or athletic competition. So, it is no wonder that I find hope in the lessons of the athletes and its application to the world of writing and publishing.

Take Lindsey Vonn. After being out of the world stage of competition for nearly twelve months due to a very serious injury and the Feb 2013 Worlds, she trained, focused and was determined to return in time for the 2014 Olympics. Until she suffered a series of additional injuries - all resulting in her withdrawal from the Olympic games.

Lindsey could have easily quit after the Worlds last February - no one would have blamed her in the least. She tore ligaments and broke bones. But Lindsey's determination would not allow her to be beaten. She came back from injuries. And I have no doubt that she will either come back to competing aga…

Author Spotlight: Dorothy Dreyer and MY SISTER'S REAPER

Time for another Author Spotlight! Today I am thrilled to bring you Dorothy Dreyer and her book, MY SISTER'S REAPER! Dorothy is someone that I have known for a while online, and I am so happy to be able to feature here. Before I introduce Dorothy's book, here is a little more about her:

Dorothy Dreyer has always believed in magic. She loves reading, writing, movies, takeout, chocolate, and spending time with her family and friends. Half-American and half-Filipino, Dorothy lives in Germany with her husband and two teens.

Dorothy was kind enough to answer a few questions for me:
What are your writerly goals for 2014? My writerly goals for 2014 is to finish the manuscript I'm working on, as well as tying up all revisions for my second book, which comes out in the spring. I've also got an old story I'm trying to rework, waiting on the coals.If you good do some OTHER artistic endeavor in 2014, what would it be? I don't know if you would call it artistic, but I've b…

Reaching Out to Readers!

I am thrilled to be back to some form of regular blogging. If you can believe it, I actually managed to schedule posts for the majority of the week on all of my blogs, AND get lots of writing/editing in...
It was a wonderful weekend.

But I digress!

Today I wanted to talk about readers. When I first started writing for the fiction YA market, most of my author-friends were very adept at making connections with other writers, but not as good at reaching out to readers. This is always something that puzzled me. I mean, yes, I LOVE my writer buddies. They offer support, knowledge, and so much more. They even make up a large percentage of my readers.

But not the entire percentage.

So, how do I cultivate readers? What writerly friends of mine were doing a great job reaching out to readers?

Fortunately, from the early days through the present, I have been able to watch several authors cultivate amazing readership. People like Michelle Zink, Ellen Hopkins, Susan Kaye Quinn, Lisa Schroeder, an…

Roomies - Love 'em....NOT! And a giveaway for ROOMIES by Sara and Tara!

A while back I reviewed a great new book, ROOMIES by Sara Zarr and Tara Altebrando. (Click here to read the review). Well, I loved this book SO MUCH that when their publicists told me about a great contest and PR push involving a rint book giveaway and personal ROOMIE story, I just had to be a part of it...
Which brings me to this post - my ROOMIE story!

I was an only child growing up, so I had never really experienced the whole "roommate" thing until college. My freshman year roomie and I couldn't be more different. I was from California and exuded a stereo-typical beach-girl vibe most of the time. She was an East coast girl and was definitely less laid back. Add to this that underneath my "relaxed" vibe as a high-strung, introverted, nerd and get the picture. To say I was a wreck about having a roommate is an understatement.

The first week wasn't too bad. I arrived first so I chose which bed, etc. She was cool with it and our adventure began.

I th…

Bookanista Review - The Mindjack Trilogy by Susan Kaye Quinn

It's Thursday, and time for another Bookanista review. Today I am reviewing the fabulous MINDJACK trilogy by Susan Kaye Quinn. But before I get to that, here are the other Bookanista reviews today:
Cory Jackson's fangirls for FALLEN CREST PUBLIC by Tijan Rebecca Behrens is swooning for I HEART BAND (#1 and #2) by Michelle SchustermanJessica Love is blow away by THE PROMISE OF AMAZING by Robin ConstantineChristine Fonseca is intrigued by the MINDJACK series by Susan Kaye QuinnTracey Neithercott is loving CRASH INTO YOU by Katie McGarryKimberly Sabatini is mystified by BREAKING GLASS by Lisa Amowitz On to my review -

About the MINDJACK trilogy by Susan Kaye Quinn

When everyone reads minds, 
a secret is a dangerous thing to keep

Why I liked it: 
Let me start by saying that I am a HUGE Susan Kaye Quinn fan. She could probably write a Hallmark card and I would want to read them all. So I went into reading this trilogy with a pretty high expectation. And I am happy to report that I was t…


With the new year comes a new approach to some of my marketing efforts - starting with my newsletter. I LOVE the idea of the Newsletter, but haven't really been utilizing it to its potential.

That all changes today!

Starting now, I will be utilizing the newsletter to interact with my readers more - tell them about "flash" sales early, giving them insider scoop on new releases, etc. PLUS I have a series of SPECIAL things just for newsletter peeps:

exclusive episodes of stories related to the Requiem series, special videos and training related to my self-help books, and even a one-of-a-kind story for fans of Transcend - 

All JUST for newsletter subscribers.

If you already subscribe to my Newsletter, be on the lookout for a special email TOMORROW, 1/9 with more information on how you can capitalize on the cool stuff.

If you are not yet a subscriber, NOW is the perfect time.

Just fill out this form and you'll be ready for tomorrow's exciting email!

Subscribe to my Newsle…

Author Spotlight: Jennifer Allis Provost

Happy 2014!!! I am thrilled to start off the New Year with a new Author Spotlight. In truth, I was planning on blogging yesterday. But, this stupid illness-from-doom isn't quite gone so my blogging time may be somewhat limited. I am really trying to focus on daily writing commitments first, and blogging as I can fit it in...

Okay, back to the spotlight - 

Today I am featuring Jennifer Allis Provost and her books, Cooper Girl and Cooper Ravens. Before I introduce Jennifer's books, here is a little more about her:

Jennifer Allis Provost is a native New Englander who lives in a sprawling colonial along with her beautiful and precocious twins, a dog, two birds, three cats, and a wonderful husband who never forgets to buy ice cream. As a child, she read anything and everything she could get her hands on, including a set of encyclopedias, but fantasy was always her favorite. She spends her days drinking vast amounts of coffee, arguing with her computer, and avoiding any and all domesti…

Starting Strong

Happy New Year everyone! Mine rang in quietly with my youngest as my hubby crashed early (courtesy of the illness-of-doom) and my oldest was with friends. We watched movies and at midnight, yelled Happy New Year and banged pots with wooden spoons - a tradition from my grandmother's days. It was really nice. My daughter then went to her room and watched movies until dawn while I crashed on the couch.

Today brings a new year and the promise of new beginnings. I plan to spend it moving slowly (still getting over the crud), cleaning and just breathing. All good things.

One of my  traditions with a new year is to let go of regrets, reflect on the previous year, and set my intentions for the new year. Although I am a little late in getting these things done, I have released the past and am embracing an exciting, new future!

This year, I'm trying something a little different. While I always set goals - and did set a few this year - I wanted to change things up and try setting my inte…